The Viscosity Myth: Why Thinner or Thicker — Both Can Be Truly Powerful

The Viscosity Myth: Why Thinner or Thicker — Both Can Be Truly Powerful

Recently, I upgraded several of our serums, eye cream, and other treatments using super low molecular weight hyaluronic acid (SLMW-HA)—a far more advanced, more expensive form of HA that penetrates deeper and absorbs faster. Because of this improvement, some formulas now feel lighter and more fluid, and a few customers wondered whether they were diluted.

I want to reassure you:
Texture does not determine potency. Science does.

💧 Why Some Products Became Thinner

SLMW-HA is made of extremely small molecules that:

  • Absorb quickly into deeper layers of the skin
  • Deliver longer-lasting hydration and repair
  • Support elasticity and collagen
  • Naturally create a lighter, more fluid texture

So even though the texture is thinner, the formulas actually contain higher levels of high-performance active ingredients.

🌊 Thick Does Not Mean Strong; Thin Does Not Mean Weak

Many people assume that a thicker texture means a more powerful product. But in the beauty industry, thickness is often created using:

  • Thickeners
  • Gums
  • Artificial gelling agents

These add “feel,” not effectiveness.

Lord & Lily is different:

✔ If one of our products feels thinner, it is because:

  • It contains advanced small-molecule actives
  • It is designed for deeper penetration and faster absorption
  • Its effectiveness comes from science, not texture

✔ If one of our products feels thicker, it is because:

  • It is genuinely rich in high concentrations of active ingredients
  • The natural structure of those ingredients creates a fuller, creamier texture
  • It is designed to deliver deep nourishment and repair—not artificial thickness

 

💧 Yes, Lord & Lily Uses Natural Gums — but Never to Fake Richness

We do use natural plant-based gums, such as xanthan gum, but for the right reasons:

  • ✔ As a natural moisturizer
  • ✔ As a natural stabilizer to keep the formula safe and uniform
  • ✔ To support the skin barrier and improve comfort

We NEVER use gums to artificially thicken a product or to mislead customers into thinking the product is “richer” or more potent.
Every texture you feel is purposeful, honest, and rooted in skincare science.

💛 Lord & Lily’s Promise

  • No unnecessary or artificial thickeners
  • Every ingredient serves a meaningful purpose for your skin
  • Texture is never used as a marketing illusion
  • Complete transparency with every refinement and formula upgrade

Our goal is your long-term skin health—not temporary sensory tricks.

✨ Thank You for Your Trust

Whether a product feels light and fluid or rich and creamy, every Lord & Lily formula is crafted with integrity, science, and your skin’s deepest needs in mind.

Thank you for supporting a brand committed to honesty, innovation, and natural beauty.

With love and dedication,
Lily Founder & Formulator, Lord & Lily Natural Skincare

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