The plus of purity

Over the past decade, there’s been a heavy movement toward natural products. In food, in household cleaners and detergents and in the ingredients we use on our bodies. While the term ‘natural’ can be vague and unregulated, it makes good sense that we limit unnecessary and perhaps irritating ingredients from those items we use on our skin.

While a fraction of topically applied products gets absorbed into the skin cells, it can affect the look and feel of our skin. This is why companies such as Lord & Lily have taken the purity pledge seriously. They’ve eliminated the use of parabens and preservatives, artificial fragrance/perfume, Polyethylene Glycol or related emulsifiers, Cocamide Diethanolamine, (a known carcinogen) Monethanolamine (processed with ammonia), Triethanolamine Lauryl Suffate.(possible skin irritant) No Oxybenzene, Octinoxate, (easily absorbed into the bloodstream) Octisalate, (possible allergic effects) Avobenzone (when exposed to UV or Chlorine, can have adverse health effects).

Instead, look for products with plant and organic oils. USP vitamins and nutrients, Organic and naturally derived ingredients with USDA organic certified (USA), Ecocert certified organic (EU) and COSMOS (Cosmetic organic and natural standard), and those with limited preservatives or emulsifiers to keep the products stable.

When you can be sure of what you’re using on your skin, you’ll feel more comfortable knowing that you are actively taking a proactive role in your health.

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