Hyaluronic acid: hype or not?

There are lots of them: commercials touting the amazing properties of Hyaluronic Acid in skincare products. Is it truth or hype?

Hyaluronic Acid is a natural property of ascorbic acid, more frequently known as Vitamin C. And it does really have a role in the synthesis of collagen; a natural body protein important for healthy skin. In fact, it supplies the largest amount of protein in the body, making it also important for healthy bones, teeth and muscles.

With age, less collagen is produced, leading to visible signs of ageing. The skin is less supple, which means it’s time to break out this protein that can keep producing it. It is found in vitamin C-rich and high-protein foods, and yes, also in skincare products.

Lord & Lily’s Balancing Lotion contains Hyaluronic Acid, in addition to natural ingredients like Shea Butter, Omega 3 fatty acids, rosehips and green tea matcha. With over three times the amount of nutrients than other brands, it helps the skin retains its elasticity, improving skin’s appearance, giving it a more youthful, supple presentation.

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